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Director of Product - Marketing

Description

Lead and expand the product marketing strategy—driving growth, enterprise trust, sales enablement, and partnerships through targeted messaging, PLG initiatives, and impactful launches across key personas and channels.


Responsibilities:


  • Build and scale our product marketing team, encompassing developer relations, content marketing, events, and sales enablement.
  • Develop a scalable product-led growth (PLG) strategy to drive overall revenue—leveraging self-serve momentum while seamlessly transitioning high-value opportunities to the sales team.
  • Strengthen LocalStack’s brand trust and credibility among mid-market and enterprise audiences by enhancing visibility, perception, and industry recognition.
  • Empower the sales team with impactful messaging, positioning, and sales enablement materials to maximize their effectiveness.
  • Define the go-to-market (GTM) and product marketing strategy for upcoming product launches.
  • Drive both bottom-up and top-down conversion strategies to increase paid user adoption.
  • Own messaging, positioning, and market strategy for both existing and new LocalStack products, tailored to key personas.
  • Establish, monitor, and lead the team toward achieving core KPIs.
  • Maximize return on investment from a lean marketing budget.
  • Strengthen current marketing partnerships and forge new ones—through blog collaborations, conferences, speaker engagements, and more.

Qualifications:


  • 5+ years of experience in a similar product marketing or go-to-market role, ideally within a B2B SaaS or developer-focused environment.
  • Strong preference for candidates with direct experience in cloud infrastructure, DevOps, or developer tools.
  • Proven data-driven leader, skilled in setting up systematic tracking, measuring success, and iterating based on insights.
  • Demonstrates the ability to quickly adapt to new domains, technologies, and evolving target personas.
  • Brings a strategic, growth-oriented mindset with a track record of driving measurable impact.
  • Empathetic communicator with a deep understanding of customer needs and the ability to translate them into actionable marketing strategies.
  • Actively engaged on social media, at industry events, and within relevant professional communities.

Core Competences

Goal-oriented, Strategic  Planning &  Development, Leadership & Team Management,  Cross-functional Collaboration, and Data-driven.

More Information

Interested?

Apply Here

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